Microsoft Looks to Reinvent Display Ads: "banner ads stink"
Posted: Tue Oct 19, 2010 8:41 pm
The alternatives don't exactly sound much better, especially the suggestion of going "beyond static banners"; this method rather implies the use of video and sound to further divert attention from the content that people actually want to be presented.Microsoft Looks to Reinvent Display Ads wrote:Not to simply suggest they advertise in Xbox games (though that is certainly an option) -- but to get creatives thinking about the possibilities of interactive media beyond static banners.