I work for a company called Yaytrade, which is an online marketplace where users can buy and trade items and services with each other. We've used the word "Advert" in our code and database, since it felt natural, but now that we're getting ready to launch the site we noticed that this causes problems with adblockers. The problem seems to stem from the EasyList rule which blocks the "Advert" keyword.
e.g https://www.yaytrade.com/advert/black-top-nelly
The page is more or less unusable if we can't whitelist our website with www.yaytrade.com