http://www.adweek.com/aw/content_displa ... 8097f29a8c
Microsoft Looks to Reinvent Display Ads: "banner ads stink"
The alternatives don't exactly sound much better, especially the suggestion of going "beyond static banners"; this method rather implies the use of video and sound to further divert attention from the content that people actually want to be presented.Microsoft Looks to Reinvent Display Ads wrote:Not to simply suggest they advertise in Xbox games (though that is certainly an option) -- but to get creatives thinking about the possibilities of interactive media beyond static banners.
To be honest: I only flipped through the article.
Yes, does not sound that good but I am curious what they exactly mean.
Yes, does not sound that good but I am curious what they exactly mean.