Microsoft Looks to Reinvent Display Ads: "banner ads stink"

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MonztA
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Microsoft Looks to Reinvent Display Ads: "banner ads stink"

Post by MonztA » Tue Oct 19, 2010 8:41 pm


Michael
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Post by Michael » Tue Oct 19, 2010 8:57 pm

Microsoft Looks to Reinvent Display Ads wrote:Not to simply suggest they advertise in Xbox games (though that is certainly an option) -- but to get creatives thinking about the possibilities of interactive media beyond static banners.
The alternatives don't exactly sound much better, especially the suggestion of going "beyond static banners"; this method rather implies the use of video and sound to further divert attention from the content that people actually want to be presented.

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Post by MonztA » Tue Oct 19, 2010 9:07 pm

To be honest: I only flipped through the article.

Yes, does not sound that good but I am curious what they exactly mean.

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